The World Brand Product VS Non-known Product in 2009 cell phone as main subject
One saying goest like this” for cheap cell phone with barely acceptable quality? Go to Huaqiangnorth Shenzhen”. According to custom statistic in 2009 Dec, around 100 Million sets cell phones were pushed into international market, and undet table deals not inculded. More than 60% cell phone market share is occupied by Shenzhen China, and the remaining less 30% share is divided into countless segments……………….
And, let’s come to the profit make up, for cell phone manufacturer, less 10% gross profit left, partly due to price war. Only ZHONGXING,ZHONGYU,ZHONGTIAN manufacturers have 17% after-tax profit.
What about the word brand cell phone manufacturers? Nokia, Sony, Oppo and Moto. One survey shows, conducted by our assocate in early March, around 40 % sales profit make up for the well known cell phone manufacturers, and still growing…….
No any sense to compare the management style, stragic planing, technology development and other related aspects between China’s cell phone manufacturer and the counterpart outside,
WE DO NOT PLAY ON THE SAME GROUND.
Not to count on the what’s called SHAIZAI factoris to improve product quality, service ability, technology innovation and cost control. Almost 70 % cell phone manufactures may be gone in coming five years.
Only the strong ones may stand upright. Then we may do something more, not just copy.
We will wait for that day, and hope it may come a litte earlier